But other placebo treatments (sham acupuncture, pills, or other fake interventions) are nowhere near ready for clinical application—and Kaptchuk is not recommending that they should be. Such treatments all require deception on the part of doctors, an aspect of placebo medicine that raises serious ethical questions for practitioners. This was disturbing for Kaptchuk, too; deception played no role in his own success as a healer. But years of considering the question led him to his next clinical experiment: What if he simply told people they were taking placebos? The question ultimately inspired a pilot study, published by the peer-reviewed science and medicine journal PLOS ONE in 2010, that yielded his most famous findings to date. His team again compared two groups of IBS sufferers. One group received no treatment. The other patients were told they’d be taking fake, inert drugs (delivered in bottles labeled “placebo pills”) and told also that placebos often have healing effects.«Другие» методы плацебо-лечения называются «ПСИХОТЕРАПИЯ». Куда там Kaptchuk-у рекомендовать вместо своего целительства натуральную с хорошей суггестивной накачкой психотерапию.Психотерапевты, целители и традиционны медики (и педагоги) ДОЛЖНЫ ОБМАНЫВАТЬ СВОИХ ПАЦИЕНТОВ, УМЕЛО ВЫРАЖАЯ СВОЕ ОЖИДАНИЕ НА РЕСУРСНЫЕ ИЗМЕНЕНИЯ ДАЖЕ ТОГДА, КОГДА РЕСУРСНЫЕ ИЗМЕНЕНИЯ ЖДАТЬ НЕВОЗМОЖНО.Но, мегатворческий Kaptchuk за годы длительного поиска придумал просто давать открытое плацебо. И плацебо в бутылках дало свой результат.А весь контекст, в котором возможно их появление и вручение пациентам бутылок с плацебо остался вне поля зрения Kaptchuk-а.