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eugzol в посте Metapractice (оригинал в ЖЖ)

Analogue Marking
A special kind of anchoring is particularly useful when you want to elicit hypnotic responses. It's called analogue marking, and involves marking out certain words nonverbally as you're talking to someone. I can mark out these words as separate messages with my voice tone, a gesture, a certain expression, or perhaps a touch.
I might talk to you about people who are really able to relax -people who can allow themselves to be comforted by the situation they find themselves in. Or I could tell you a story about a friend of mine who is able to learn easily to go into a deep trance. As I said that last sentence, I was marking out "learn easily" and "go into a deep trance" with a slightly different tone of voice and with a wave of my right hand. They constitute separate messages within the obvious message, that your unconscious will identify and will respond to appropriately.
At this point I have connected a certain tone of voice and a certain gesture with the words relaxation and trance for many of you. Now, all I need to do is use that tone of voice more and more often, and your unconscious knows what to do. That voice tone conveys the message much more effectively than telling you to go into a trance, because it bypasses your conscious mind.

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