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metanymous в посте Metapractice (оригинал в ЖЖ)

Mel Cutler
https://youtu.be/u9haD3Qb7gQ
Again Mel does not claim to be an NLP trainer, so it’s perhaps a little unfair to judge the video according to some strict standard of whether the pattern is a swish or not, or the fact that Mel does indeed appear to be consulting his notes as he speaks. Mel’s focus is clearly to get change for the client (which he appears to do).
This video is a pretty good straightforward demo of the swish with a nicely responsive client. Watch it for a nice, simple, clean demo of the swish.
--No, whether good or bad, effective or not, it is not a demo of the swish; what he did was quite different from what Bandler described as a swish in detail some 30 years ago.
--The one point I found interesting was that Mel used the image the client provided and chunked up on that, “what will that do for you, and what will that do…” He went as far as values (“make more money, grow your business” – Mel is after all an ‘entrepreneur’s coach’), rather than identity, but it’s a nice approach to get a new self-identity from a client who otherwise has difficulty finding that new self-identity.
--“Make more money, grow your business” are both goals, not identity, and not even behaviors that would result in achieving the goals.