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--This is another difference that perhaps can only be decided by experimentation when NLP becomes scientific.

As you watch all the videos, you will see that the swish pattern begins slowly, to allow the client to acclimatize, but ultimately each swish is being run in a fraction of a second. This does not allow time for one state to decrease and the other to increase.

--That last statement is offered without proof or rationale, and in any case it is the images that increase/decrease, and those changes elicit the feeling changes.

States take up to a minute to ebb and flow, not fractions of a second.

--If that were true, the swish couldn’t work, because the feeling elicited by the cue wouldn’t have time to transform into the feeling of desire for the self-image. If you vividly imagine that you are furiously angry at someone, and then that person points a loaded gun at you, with a facial expression that indicates they are quite willing to pull the trigger, and you will find that your anger response changes to fear in a very short period of time — certainly less than a minute.

In fact, the swish is run so fast that the client realistically does not have time to even change the pictures in a meaningful way;

--That is a conscious-mind statement, without evidence or rationale. One of the reasons for doing it fast is to force the client’s unconscious mind to make the connection.

I would argue that the swish neurologically wires the end-state to the real-world trigger, via Hebb’s Law. As a result, the trigger becomes an anchor for this new state.

-I agree, but that will happen with either a lap joint or a butt joint; it’s only a question of which is stronger.

Finally, Steve Andreas talks about images being ‘realistic’ (see discussion above or Steve’s swish video at https://www.youtube.com/watch?v=e0_mbC60aho). It’s pretty clear that in reality the trigger is not going to actually reduce in size. Imagine walking into Dunkin’ Donuts and seeing the donuts actually get smaller before your eyes (in reality). Ain’t gonna happen; not realistic.

Given the length and very basic nature of the video, there are no ‘important principles’ revealed here.

--Thanks, I had forgotten about that little clip. When I used the word “realistic,” I meant “believable” to the client (which I think is clear from what I say in the video) not “realistic” in the size of the image. Luckily, readers can click on the video and decide for themselves — one of the great things about having a video to observe.