Video ReviewBefore we get to the videos themselves, I think it’s important to bear in mind the purpose of a YouTube video. Most of the videos discussed are short videos, not extracts from lengthy trainings, and even the ones from trainings do not contain all the teaching that preceded and followed the demo. Such videos are never intended to teach chapter and verse on a specific pattern; wouldn’t life be easy if you could master an NLP pattern by watching a three minute video! I would suggest that you watch each video as a summary of the swish, more intended to raise the profile of the trainer than to lay out all the details of the swish.--I can agree with all this; in fact I wrote much the same in my blog post. However, what is presented in a short video should be accurate. Making sure that the cue is associated and that the outcome is a desired self-image are essential pieces, not “chapter and verse” minor details, and most of the videos did not get these right.