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Главный инструмент сбора данных — опросы 

eugzol в посте Metapractice (оригинал в ЖЖ)

You may find many things happening in the setting. Everything may seem
significant-or trivial. Reflect on what you are seeing and hearing. Depending
on your assessment, such questions as the following may help.
• From whose point of view is a given process fundamental? From whose
view is it marginal?
• How do the observed social processes emerge? How do participants' actions
construct them?
• Who exerts control over these processes? Under what conditions?
• What meanings do different participants attribute to the process? How do
they talk about it? What do they emphasize? What do they leave out?
• How and when do their meanings and actions concerning the process change?
(с. 20)
...
Consider the following ways to construct data:
• Attending to actions and processes as well as to words
• Delineating the context, scenes, and situations of action carefully
• Recording who did what, when it occurred, why it happened (if you can
ascertain the reasons), and how it occurred
• Identifying the conditions under which specific actions, intentions, and processes emerge or are muted
• Looking for ways to interpret these data
• Focusing on specific words and phrases to which participants seem to attribute particular meaning
• Finding taken-for-granted and hidden assumptions of various participants; showing how they are revealed through and affect actions.